Project information
- Brief: Creating the global design of an independent cinema with a specific theme, choosing its location, its signage, its visual identity, its manifesto and its programming via its digital existence.
- Category: Branding
- Project date: 2023
La Mélodie du Ciné
Location: 2 Av. Léon Gambetta, 92120, Montrouge. Currently “The Backstage”: a concert café New theme: Cinema of musicals, consistent with the look of the place + gives respect to the previous theme of “café concert”. La Mélodie du Ciné (Inspired by the film The Sound of Music / La Mélodie du Bonheur) Signature: Chantons sous l'écran (Inspired by the film: Chantons sous la pluie) Sign integrations that unite music and cinema Typographic play Colorful, illustrative universe The entrance stairs leading to the cinema are musical. On each step of the staircase, a musical note is played, immersing the visitor directly in the musical atmosphere.